Profile Fact

This article applies to the following Customer Insights roles: Developer

Maintains information about user profiles.

Measures

• Count

Dimensions

Creation Tiers 30/60/90+

Assigns user profiles to a “tier” (group) based on the number of days since the profile was created. These tiers include:

• 0 to 29 days since the profile was created
• 30 to 59 days since the profile was created
• 60 to 89 days since the profile was created
• 90 or more days since the profile was created

Sample data:

Days Since Creation

Indicates the number of days since the user profile was created. Sample data:

Days Since Last Logon

Indicates the number of days since the user last logged on. Sample data:

Deactivated

Yes/No value indicating whether or not the user profile has been deactivated. Sample data:

Deleted (Yes/No)

Yes/No value that indicates whether the user profile has been deleted. Although profiles might be deleted,  demographic information and profile-related events are not deleted from the analytics database. Sample data:

Email Not Verified

Yes/No value indicating whether or not the user has verified their email address. Sample data:

Janrain Uuid

Specifies the universally unique identifier assigned by Akamai to the user. Sample data:

Last Login Tiers 30/60/90+

Assigns user profiles to a “tier” (group) based on the number of days since the user associated with a profile last logged on. These tiers include:

• 0 to 29 days since the last logon
• 30 to 59 days since the last logon
• 60 to 89 days since the last logon
• 90 or more days since the last logon