Filter Operators Reference

"Is equal to," "Starts with," "Contains," and all the other operators you can use in your Customer Insights filters.


Filter Operators Reference
The operator in a filter describes the relationship between the field and the desired value. Here is a list of the available operators and how they function.
Null Values vs. Blank Values
What is the difference between a blank value and a null value? When would you use each in a filter?